Bayou Design Studios has successfully completed its first National Campaign for L'Oreal Canada.

The "Spring Into Cool" spring campaign was executed to help re-energize the RALPH franchise and increase brand-awareness for Ralph and Ralph Cool Fragrances and ultimately capture our audiences' interest & attention.

In Brief; the project consisted of print media, email campaign and a Micro site devoted to the Ralph and Ralph Cool fragrance. All print media designed and produced by our team was distributed to major retailers and perfumeries across Canada. In total (150,000) Ralph mini cards and (750) 11x14 Counter Cards were distributed across Canada to help promote (at store level) and drive traffic directly to www.springintocool.com .

Upon the official launch of Spring Into Cool.com on March 1, 2006 we executed an email campaign to (160,000) permission based "Ralph Girls" to drive traffic directly to the web site and to store level. The success of this campaign has began to shine early in the launch; in the (2) days following the launch we have increased the current database of "Ralph Girls" with over 16,000 brand new "Ralph Girls". The web site itself has received over 12,000 unique visitors. We are proud to say that all this activity has taken place in the first two days of a (1) full month contest and promotion.

The marketing recommendations offered and implemented by Bayou Design Studios Inc. have proven without delay to be a complete success in the early stages of this national campaign. The goal of this campaign was as follows;

1. Re-energize the RALPH franchise and Increase brand-awareness for Ralph and Ralph Cool Fragrances
2. Increase current database with viral component
3. Promote the value sets & Gift with Purchases offered during the upcoming Spring Season.

RELATED LINK