A COOL SUMMER FOR BDS
Bayou Design Studios Inc. wins account for the 2008 NSIA annual "Snow Show".
Since 1962 the National Snow Industries Association (NSIA) has been a member owned not-for-profit trade association representing suppliers of ski, snowboard, action sports and winter outdoor equipment, clothing, accessories and footwear.
Bayou Design Studios has been commissioned to re-energize their concepts, design, and produce the print media for their annual "Snow Show".
The NSIA's purpose is to provide a dynamic business-building connection between the various sectors of the snow sports industry: suppliers, retailers, sales representatives and the media. Every year the NSIA hosts its annual trade show to connect suppliers and their products with Canadian retailers. They produce publications and research to assist in understanding the dynamics of the industry, and create an avenue of communications to facilitate a free exchange of information and ideas within the industry.
"The Snow Show", attracts suppliers, retailers, sales representatives and media from the snow sports industry Canada-wide. With nearly 200 exhibitors presenting over 500 brands to retailers representing upwards of 700 storefronts and between 75-85% of the Canadian snow sports buying power; the Snow Show is the only opportunity for Canadian retailers to preview so much in one place. An added benefit provided by the NSIA, is their annual "Demo Days"; a weekend that provides Canadian retailers the opportunity to try-before-they-buy. This event attracts approximately 35 suppliers that offer their products for testing to retail staff representing approximately 200 store fronts and 850 individuals.
Bayou Design Studios Inc. is excited for their mission to produce an original scheme & concept for the 2008 show. With a new fresh "set of eyes" on the industry, Bayou Design Studios will certainly increase the excitement for the NSIAï¿½s annual event, just one of many reasons for which BDS was commissioned for this project. "We are confident in our ability to design and produce unique, attention-grabbing pieces", says co-owner Armen Pattoukian of Bayou Design Studios - Creative Director.
This undertaking will require Bayou Design Studios to produce all of the necessary print media needed to successfully host an event of this caliber - Invitations, tradeshow brochures, programs & schedules, as well as teasers, mailers and email campaigns to attract suppliers and retailers from across Canada to this unique and grand show.
"We are excited about the opportunities the NSIA brings to Bayou Design Studios, the snow industry is an exciting and dynamic industry which will allow our creative minds to truly shine, we look forward to many years of continued growth with the NSIA", says co-owner Adriano Onorati of Bayou Design Studios - Head of Sales & Marketing.
Montreal-based Bayou Design Studios Inc. provides a full range of services including marketing, advertising, design and online solutions to companies of all sizes.
For additional information please contact Adriano Onorati at 514.904.0088 or 1.888.BAYOU.11