BAYOU DESIGN STUDIOS GOES GLAM, BLONDE GLAM!
The team at Bayou Design Studios Inc. is pleased to announce it has just completed the design and development of the Redken 5th Avenue NYC micro site for the exclusive Blonde Glam Collection.
This fun mini micro-site fully designed and produced by BDS offers the consumer the ability to take the “Blonde Personality Quiz” which finally answers the question “WHAT KIND OF BLONDE ARE YOU?” all the while educating the consumer on the exclusive Blonde Glam Collection by Redken 5th Avenue NYC
In addition, the main feature offered on this web site is the ability to enter and win a stylish getaway to NYC. Bayou Design Studios developed this online contest by creating unique pin numbers printed on special VIP passes found in salons across the country. The special VIP passes are given at salon level with the completion of a Redken haircolor service or purchase of Redken products; the consumer then receives a VIP pass with a unique promo code that he or she can enter at redkenblondes.ca
The web site is an excellent example of a drive-to-salon and drive-to-web initiative coupled with brand and product awareness that will surely
increase product visibility. Bayou Design Studios Inc. is proud to have been chosen to produce this micro site for Redken 5th Avenue NYC.
To view the web site,please follow this link www.redkenblondes.ca